Innovation requires 1) conception, 2) coordination 3) synergy from diversity, and 4) getting the customer’s view.
No one thinks out of the box apart from imagination. Imagination envisions how to make the theoretical practical. It sees what others don’t and organizes structure out of ambiguity. It’s the foundation for connecting the dots to accomplish innovation.
Desirable leadership models and gets teams to communicate, cooperate, and coordinate. This triple-c synergy is necessary for openly sharing ideas and piggy backing off those most useful to the current project. Organizations obtain synergy when all communicate, cooperate, and coordinate.
Synergy is achieved when the coordinated output of the parts is greater than their mathematical sum, so 1 + 3 = 6. Synergy means that one leader and three followers who operate in sync will accomplish the work of six people who work individually in an uncoordinated way. Synergy requires synthesizing various perspectives and viewpoints.
The Customer’s View:
The reason teams innovate is to arrive at the next generation of products and service-delivery that customers value and will choose.
One-dimensional leaders are preoccupied with power, and stifle creativity by heavy handedly imposing their limited views. I-D’s never let you do what they don’t know. 2-D’s don’t embrace innovation because they fail to see its relevance within the context. 3-D’s facilitate people to achieve innovation that customers value. Your creative team may be working for you now, but you must lead them three-dimensionally.